Victory Insurance & Services Inc. is a new insurance agency seeking to establish a foothold in their local market. They needed an effective strategy to increase visibility and generate leads to build their client base.

Challenge

As a new business, Victory Insurance faced the typical challenges of breaking into a competitive industry with limited visibility. They needed a solution to:

  • Attract local customers actively searching for insurance services.
  • Drive more leads through phone calls and online form submissions.

Goals

  1. Increase the number of inbound leads via phone calls and form submissions.
  2. Establish a strong local presence online to build credibility and attract new clients.

Our Approach

To achieve these goals, we implemented the following strategy:

  1. Website Development:
    We created a professional, user-friendly website optimized for lead generation. The site was designed to highlight their services, provide clear calls to action, and offer a seamless way for potential customers to contact them.

  2. Google Business Profile Setup:
    We set up and optimized a Google Business Profile to enhance local visibility. This included adding accurate business information, selecting relevant categories, and integrating customer-friendly features like reviews and contact details.

  3. Google Ads Campaign:

    • Keyword Research: Conducted thorough research to identify high-performing, cost-effective keywords related to car insurance.
    • Competitive Analysis: Analyzed competitors to find opportunities for Victory Insurance to stand out.
    • Ad Creation and Optimization: Designed targeted ads that drove traffic to their website and encouraged leads to call or submit forms.

Results

Within months of implementing this strategy, Victory Insurance experienced significant improvements in lead generation:

  • 20 Phone Calls per Month from Google Ads.
  • 10 Form Submissions per Month from the website.

These results established a steady stream of potential customers for the business and laid a foundation for future growth.

Client Feedback

Victory Insurance & Services Inc. expressed their gratitude for the results achieved. They left a glowing review on our Google Business Profile, highlighting their satisfaction with our work and the positive impact it has had on their business.

Conclusion

By combining a professionally designed website, a well-optimized Google Business Profile, and a focused Google Ads campaign, we helped Victory Insurance & Services Inc. achieve their goals of increased visibility and lead generation.

Ready to grow your business? Contact us today to create a strategy tailored to your goals!