How SEO Helped a Midterm Rental Business Grow
Client: Felicity Real Estate
Industry: Midterm Rentals
Location: Charlotte
Services Provided: SEO Strategy, Keyword Research, On-Page Optimization, Local Search Optimization
The Challenge
Felicity Real Estate—a growing midterm rental business—had a solid service offering but minimal visibility online. When they reached out, their website was generating fewer than 100 impressions a month, and they weren’t ranking for keywords that matched their ideal customers’ search intent. Their goal was clear: increase organic visibility, drive more qualified leads, and become a go-to resource for midterm rentals in their area.
The Strategy
To meet these goals, we implemented a tailored SEO strategy that included:
In-depth Keyword Research: We uncovered high-value, niche-specific search terms related to midterm rentals and their target markets.
On-Page SEO Optimization: We optimized key landing pages with SEO-friendly titles, headers, meta descriptions, and structured content.
Local SEO Enhancements: We improved local signals, optimized their Google Business Profile, and targeted location-based keywords.
Content Strategy: We guided the creation of SEO-driven content that addressed the pain points and questions of midterm rental seekers.
The Results (in less than 3 months)
Keyword Rankings: Felicity Real Estate went from ranking for a handful of terms to ranking for 115 relevant keywords—many on the first page of Google.
Organic Impressions: Skyrocketed from 98 impressions to over 5,000 impressions/month.
Lead Generation: A noticeable increase in organic leads and inquiries directly from Google Search.
Key Takeaway
SEO works—when it’s intentional. In just 90 days, Felicity Real Estate turned their underperforming web presence into a lead-generating machine. With a focus on keyword data and search intent, we were able to help them get in front of the right audience at the right time.
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